Puma西班牙俱乐部/AirClad

Puma Spain
设计方：AirClad
位置：西班牙
分类：娱乐建筑
内容：实景照片
图片：4张

Puma于2010年9月提出要摆脱公司从体育用品公司向生活品牌发生的转变，要求设计一个12米乘12米，带屋顶阳台的结构，用作Puma社交俱乐部。俱乐部（网址：www.puma.com/social）沿着全球沿海城市行进，在时尚区每月一次设立商店。俱乐部开放时，可以让当地音乐家举办音乐会，艺术家举办表演，及别的从舞会到乒乓球比赛的一切活动。换句话说，就是吸引所有Puma称为“业余运动员”的活动。为了给这个社交俱乐部提供一个时尚氛围，补充城市的工业美，Puma向AirClad Inflate寻求帮助，制作一个现代轻型旅行结构，但质量要很高，结构要完美。新设计的结构压缩后要比原先使用的运输容器小。结果就是使用带有工程钢架的可充气混合构造，以满足所有要到地方的环境要求。

The Puma breif called for a 12m by 12m structure with roof terrace to house the Puma Social Club， a concept launched in September 2010 to kick off the company’s metamorphosis from athletic company to lifestyle brand. The club， which has its own microsite (www.puma.com/social)， travels from seaside city to city across the globe， setting up shop for a month at a time at venues in hipster-laden areas. While open， the club hosts concerts and performances from local musicians and artists， and features everything from dances to ping-pong tournaments. In other words， activities that appeal to what Puma calls “after-hours athletes.” To give the Social Club a chic atmosphere that complemented the Quad’s industrial aesthetic， Puma turned to AirClad Inflate to create and produce a contemporary light weight touring structure with a very high level of structural quality and finish. The structure needed to be designed so it could be packed down smaller than the shipping containers already used for the Quad. The result is an inflatable hybrid structure with engineered steel carcus to meet the environmental demands of all the venues it will travel to.

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