G-Star总部/OMA

设计方：OMA

位置：荷兰 阿姆斯特丹

分类：商业建筑

内容：实景照片

图片：15张

这是由OMA事务所设计的G-Star总部项目，项目将既有的分散设施集中到统一的占地27.500平方米的建筑中。创意是这个建筑的中心议题，因为它是品牌的焦点。形成对比的材料将不同的创意区与建筑的支持性辅助空间区分开来。一个透明的玻璃表皮暴露出内部的创意核心体，同时周围的服务空间被小心地放置在黑色的混凝土内。服务环形空间的低层形成停车和下车区的平台，同时它也将是不同活动的平台。一个多功能区——RAW空间——位于建筑的北侧，不断变化的表皮将随着RAW空间的功能变化而发生变化，它滑动的机库风格的门结构使内部活动空间变得非常灵活。形式的不同支持多变的项目，这反映了G-Star RAW品牌的精神。

Today， in the industrial Zuidoost area of Amsterdam， construction begins on the new OMA-designed headquarters for the fashion brand G-Star RAW. Led by OMA partners Reinier de Graaf， Ellen van Loon and Rem Koolhaas， the project will consolidate G-Star RAW’s existing disparate facilities into a single 27.500m2 horizontal building. Creativity is placed in the center of the building， as it is the focus of G-Star RAW. Contrasting materials are used to differentiate this creative nucleus from the supporting program. A transparent glass façade exposes the creative core to the adjacent freeway， while the surrounding service ring is discretely rendered in black concrete. The lower part of the service ring will form a plinth for parking and drop-off access， as well as a podium for ongoing program of events. A multi-use area – the RAW-space – is situated on the north side of the building. The shifting façade will move with the changing uses of the RAW-space; its sliding hangar-style doors will maximize flexibility for events， workshops and fashion shows. The variations in the form will support a dynamic program， reflecting the spirit of G-Star RAW.

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