Coach旗舰店东京开张/rami abou khalil

发布于：2023-06-27 20:37:38

Coach flagship store opens in tokyo

位置：日本东京

开工：2012

竣工：2013年

分类：商业建筑

内容：实景照片

图片：26张

项目设计师: rami abou khalil
客户: coach， inc.
位置: 日本东京ground and second floor of new construction on omotesando
项目: 444.75 平方米
表面: 210 个玻璃组
循环塔: 105个压克力组
主管合伙人: shohei shigematsu
团队: yolanda do campo， benedict clouette with jackie woon bae， cass nakashima， phillip poon， david theisz
当地设计和工程师: obayashi corporation
表面顾问: michael ludvik
内部设计: nomura， co.， ltd.

OMA新的美国配饰品牌Coach东京商店是一个明亮的正方形建筑，呈人字形结构展示。受到Coach 20世纪40年代最初商店的木头储存系统的启发，表参道的特点是一个组合式货架系统，这也是雷姆·库哈斯的OMA 为该品牌所有的新商店设计的。用国际零售商支柱的“逻辑和奇迹”作为设计的起点，OMA新的Coach表参道旗舰店重新阐释了原始木制货架式展览箱，组合是透明的玻璃盒从地面堆置屋顶。清晰的货架呈人字形排列，构成了墙壁的外围，让一系列商品从任何位置都能看见，而且也采用了公司品牌作为表面特点元素。210个组合的每一个都构成了长180厘米，宽52厘米的外围，这是能装下任何一款产品的体积。内部楼与墙分离，连接一楼女装区和二楼男装区，含有105个明亮的压克力组，可提供更多的展示空间。楼内的每个元素都有两个目的，其中一个总是商品展示。这样，楼梯空间的利用就更加高效，顾客也总是在一个特别的透明环境中被Coach商品所包围。

OMA's new Tokyo store for American accessories brand Coach is a glazed cube with a herringbone-patterned display system. Inspired by the categorised wooden storage systems of Coach's original 1940s stores， Coach Omotesando features a modular shelving system that Rem Koolhaas' OMA has developed for all of the brand's new stores. Using the international retailer's pillars of 'logic and magic' as a starting point for the design， OMA's new flagship store for coach in omotesando reinterprets the original wooden shelf-like display cases as modular transparent glass boxes stacked from floor to ceiling. The clear shelving is arranged in a herringbone pattern and makes up the exterior envelope of the store， allowing a range of products to be shown virtually anywhere， also using the company's brand as the characteristic facade element. Each of the 210 units that makes up the outer envelope measures 180 cm by 52 cm， the size needed to hold any of the products. The interior staircase is a structure independent from the walls and connects the women's first floor to the men's second floor， encased in 105 illuminated acrylic modules that offer more display space. Each element within the project serves two purposes， one of which always aimed at the visual representation of the product. In this way， floor space is used more efficiently and the customer is always surrounded by the coach merchandise in a unique transparent environment.