西大街1号楼/6A2 Studio, Architectural Design & Research Institute of Tsinghua University

发布于：2023-06-26 21:13:35

West Street Number 1

位置：北京

分类：商业建筑

内容：实景照片

图片：29张

建筑设计：6A2 Studio, Architectural Design & Research Institute of Tsinghua University
占地面积：1200平方米
建筑时间：2012年
图片来源：Archexist

西大街1号楼是一个小型的旗舰店复合体，位于北京著名的商业区。顾客群主要是大学生和白领。北京最繁忙的地铁站---五道口站位于该建筑的西边，五道口大商场在该建筑的东边。该设计的商业战略是：希望通过独一无二的建筑来提高市场吸引力，吸引更多的顾客。空间战略是：综合考虑不同时间段的交通流量，利用建筑形式和外观吸引顾客的注意力，增加媒体的曝光率。在白天的时候，该设计利用多边形的数字模型反射太阳光进行运作。到了晚上，立面的暖色灯光和地面的冷色照明形成鲜明对比。目前西大街1号楼变成五道口商业区的标志性建筑。

译者： Stephen Jr.

West Street No.1 is a mini complex of tenant’s flagship store, which is located in Wudaokou, one of the most famous commercial district in Beijing. It is close to Tsinghua Science Park (TusPark) where includes world-famous IT giants, such as Microsoft, Google, Sohu, and Netease, etc. Customer groups are primarily university students and white-collar workers. Wudaokou Station, one of the busiest subway stations in line 13, is close to the west of the site; and WuDaoKou Shopping Mall, the biggest local commercial complex, is located to the east of the site as a crowd magnet.
Business Strategy: The client is a commercial real estate developer who is on the rise phase and hope through a fascinated building to improve corporation’s market impression. Meanwhile, saving indirect cost for marketing investment. Line 13, to the west of the site, carries 700,000 passengers per day, can be utilized as a locomotive advertisement platform. So an envelope, especially the facades which face to the subway station and blocks opposite, which should take the initiative to show business appeals positively, instead of using passive advertising, such as billboard.
Facade strategy: consider the main traffic flows, both day and night, different time period and perspective angles, using building’s form and skin to attract customers’ attention, to cause discussions, and to increase media exposure.
Daytime: First, set up multidimensional polygons in a digital analysis model, to simulate daylight effects from 9am to 18pm both during the winter solstice and summer solstice. Second, calculate reflective intensity between adjacent surfaces and exclude facets which contrast ratio is below 60%, to ensure adjacent polygons have the best reflection contrast regardless various viewpoints. Finally, combine selected surfaces to a pavilion.
Nighttime: Each polygon has delicate radial glow. Parametric tools can be used to generate a variety of patterns in a short period. Then selecting a scheme which can balance client’s investment and manufacturing cost. Facade’s warm colors lighting and ground’s cold colors illumination can be in stark contrast. The parametric illumination can improve people’s interest when it compares to the flood lighting background.
Nowadays, West Street Number 1 becomes a landmark in Wudaokou Commercial District. Architect’s logical creativity combined with client’s marketing strategy can improve project’s material revenue and social impacts.